Let’s face it . . .

The way we search the Web has dramatically changed over the past few years. As we got smarter with our searches, so did Google. Knowing trends and data helps the algorithm deliver more accurate results and help people make better-informed decisions.

Let’s turn theory to practice and show you five local SEO statistics that prove how people changed the way they search.

68% of Online Experiences Begin With a Search Engine 

Did you know that more than two thirds (or 68% of all online experiences) begin with a search engine?

More people are using these engines to locate the information they want to see quickly. On another note, thanks to the rise of the search engines led by Google, SEO drives 1000% more traffic than organic social media.

The 200% Rise of “where to buy” + “near me” Searches

Once upon a time, people searched for shops. If someone wanted a teddy bear for their kid, they typed “toy shop” on Google and got broad results. Today, that practice has changed. Google has crawled deeper into every page available online, and as a result, we get even more accurate results.

So, instead of searching for toy shops, you can search for “where to buy teddy bear” or “teddy bear near me” and get accurate results. In fact, queries like these coming from mobile devices have grown by more than 200% in the past two years alone.

25% of Top-Ranking Pages Don’t Have a Meta Description 

Believe it or not, a quarter (25.02%) of the top-ranking website pages don’t have an optimized meta description, so Google shows some part of their website content instead. While many will take this with a grain of salt and not believe this statistic from Ahrefs, savvy SEO experts will find a way to optimize their meta descriptions and hunt for the top positions!

Over 50% of “near me” Searches Result in a Store Visit

More than half of people searching for “[business] near me” will likely find a business to go to. This phenomenal statistic shows that one way or another, Google is influencing many buyer journeys and physical store visits while tracking the searcher’s actual location.

66.31% of Pages Don’t Have any Backlinks

You probably know that, according to Google, backlinks are one of the top three ranking factors. However, more than two-thirds of all pages available on the Web don’t have them. Time to rethink your backlink strategy and take advantage of this fact?

To sum things up, the world of search engine optimization (SEO) is essential to any business’s success. Whether it’s writing long-form content, getting quality backlinks, or optimizing your on-page content, it’s probably time to rethink your SEO and optimize your website to the fullest. As a result, you should expect more business and happy customers.

— Devine Solutions Group is a trusted resource for effective marketing strategies for businesses of all sizes. Beth Devine is one of the most sought-after marketing experts in the nation. She is the founder and principal of Devine Solutions Group, an award-winning digital marketing agency headquartered in Tracy, CA. Connect with Beth by either calling 833-933-8463 or email her at beth@devinesolutionsgroup.com.